What Is Maverick STR? The Complete Guide to Their STR Services
- Chase Gillmore
- 3 days ago
- 15 min read
Maverick STR is a short-term rental management and marketing agency based in Nashville, TN, specializing in helping vacation rental hosts maximize revenue through professional property management, dynamic pricing, and custom direct booking websites. The company operates hands-on management in Nashville and Charleston, SC, and provides digital services to STR owners nationwide.
Maverick STR charges 15-20% of booking revenue for full-service STR management, depending on market and service level.
The company is led by CEO Chase Gillmore, a 10x Airbnb Superhost with over 425 five-star reviews and more than $400,000 in booked revenue in the last 12 months.
Managed properties consistently land in the 90th percentile of their local market, outperforming comparable listings by 30-50% on average.
Digital services including SEO, website design, and revenue management are available to short-term rental owners across the United States.
One client property originally projected at $60,000 in year-one revenue achieved $100,000 under Maverick STR management.
Maverick STR has built 45+ direct booking websites for hosts and property management companies, with clients reporting 3-5x monthly organic traffic growth within the first three months.
Table of Contents
Self-managing a vacation rental used to feel manageable. Then the guest messages started coming in at 11pm, the cleaner cancelled the morning of a check-in, and your January occupancy rate dropped 30% because you had no idea how to price around slow season. Sound familiar?
Professional STR management has grown significantly as a sector in the U.S., with the broader property management market reaching $134.2 billion in 2026 according to industry research. But not all management companies are built the same. The big national players like Vacasa and Evolve offer scale without local expertise. Smaller boutique operations often lack the marketing infrastructure to move your property beyond basic OTA listings. Maverick STR sits in a specific and intentional position between those two extremes.
This guide covers exactly what Maverick STR is, what they charge, who they serve, how they compare to the alternatives, and whether their model is the right fit for your property. We have pulled together everything publicly available, from verified client reviews to their published service structure, so you can make an informed decision.
What Does Maverick STR Do?
Maverick STR is a full-service short-term rental management and marketing agency that handles every layer of a vacation rental operation, from pricing strategy and guest communication to listing optimization, cleaning coordination, and direct booking website development. The company's core framework organizes its services into three pillars: Manage, Market, and Monetize.
Under the Manage pillar, Maverick STR takes over day-to-day property operations. This includes OTA platform management across Airbnb and VRBO, guest communication from inquiry to post-stay review, vendor coordination for cleaning and maintenance, check-in and check-out logistics, and compliance with local STR permit requirements in Nashville and Charleston.
The Market pillar covers everything that drives traffic to your listing outside the OTA algorithm. Maverick STR builds custom direct booking websites with SEO-optimized architecture, runs paid advertising campaigns on Google and Meta, produces content marketing strategies, and handles social media. For hosts who are entirely dependent on Airbnb's platform for bookings, this is where the biggest revenue upside lives.
The Monetize pillar is the revenue management function. This means implementing dynamic pricing strategies that respond to real-time market demand, local event calendars, seasonal patterns, and competitive set changes. Maverick STR uses data-driven revenue management powered by PriceLabs as its primary dynamic pricing tool, layering human oversight on top of the algorithm to catch opportunities the software alone would miss.
Beyond full management, Maverick STR also offers standalone services: you can hire them for revenue management only, listing optimization only, or a direct booking website build without signing up for the full management package. That flexibility matters for owners who want professional help with one specific problem rather than a complete operational handoff.
How Much Does Maverick STR Charge?
Maverick STR charges 15-20% of booking revenue for full-service STR management, depending on the market and the specific level of service required. This is a percentage-of-revenue model, meaning the company earns more when your property earns more, which aligns incentives in a way that flat-fee management does not.
To put that fee in context, the broader property management industry typically charges 8-12% of monthly rent for long-term rental management. Short-term rental management commands a higher percentage because the operational complexity is substantially greater: daily guest communication, frequent turnovers, dynamic pricing adjustments, platform management across multiple OTAs, and a 24/7 guest experience responsibility that long-term rental management simply does not carry.
Here is a transparent breakdown of what the Maverick STR management fee typically covers versus what it does not:
What Is Included | What Is Separate |
OTA platform management (Airbnb, VRBO) | Cleaning fees (passed through to guest) |
Guest communication and support | Consumable restocking (toiletries, coffee, etc.) |
Dynamic pricing with PriceLabs | Major maintenance or capital repairs |
Listing optimization and photography guidance | STR permit fees (owner's responsibility) |
Vendor and cleaner coordination | Furnishing or staging costs |
Revenue reporting and performance tracking | Direct booking website (priced separately) |
Check-in/check-out logistics and smart lock management | Paid advertising campaigns (optional add-on) |
Standalone services carry separate pricing. A direct booking website build, for example, is not included in the management fee; it is priced as a separate project. This matters for owners who want a full-service digital presence but are comparing total costs before committing.
For comparison: Vacasa, one of the largest national STR management companies, typically charges 25-35% of booking revenue. Evolve operates on a 10% model but provides very limited hands-on services. Maverick STR's 15-20% sits between those two extremes, offering genuine operational involvement at a fee that is meaningfully below the large national incumbents.
The cancellation policy for managed properties is structured as follows: full refund for cancellations 30 or more days before check-in; full refund within 48 hours of booking if at least 14 days before check-in; 50% refund up to 7 days before check-in; no refund within 7 days. This is a firm policy that protects revenue while remaining competitive with standard OTA cancellation structures.
What Markets Does Maverick STR Serve?
Maverick STR operates a dual-market model: hands-on property management and co-hosting services are available in Nashville, TN and Charleston, SC, while digital services including SEO, website design, revenue management, and paid advertising are offered to short-term rental owners anywhere in the United States.
Nashville is Maverick STR's primary market. The company currently manages 7 full-management properties in Nashville, including Underwood Manor, The Herman Haven, the Fern duplex units, and the Luxe Loft SoBro and Luxe Cowgirl apartments. Nashville's short-term rental market is heavily event-driven: CMA Fest in June, New Year's Eve on Broadway, and the NFL regular season calendar all create demand spikes that reward owners with active revenue management over passive flat-rate pricing.
Charleston represents an active expansion market for hands-on management. If you own property in Charleston and need on-the-ground management support, Maverick STR offers Charleston property management services alongside its Nashville operations.
For digital services, geography is not a constraint. Maverick STR has worked with STR owners in Palm Springs, the Smoky Mountains, Hallandale Beach, Quechee, and other vacation rental markets for revenue management consulting and direct booking website development. If your property sits in a market outside Nashville or Charleston, you can still access the company's SEO, pricing strategy, and website-building expertise.
This is a meaningful distinction. Many boutique STR management companies are locked to a single city and offer nothing outside it. Maverick STR's nationwide digital service availability means the tools that drive its Nashville properties, the SEO content strategy, the PriceLabs revenue management framework, the direct booking website architecture, are available to owners in virtually any vacation rental market.
What Results Do Maverick STR Clients Actually See?
Maverick STR claims properties it manages consistently perform in the 90th percentile of their local market, outperforming comparable self-managed listings by 30-50% on average. Those are ambitious numbers, so it is worth grounding them in the evidence that is publicly available.
The most compelling data point is a specific client case: a Nashville property originally projected to generate $60,000 in year-one revenue actually produced $100,000 under Maverick STR management. That is a 67% outperformance of the initial projection, driven by dynamic pricing calibration, listing optimization, and strategic positioning within the group travel and bachelorette market segment. This is not a cherry-picked outlier; it reflects the company's focus on Nashville's premium group properties where demand is high and amateur pricing leaves significant money on the table.
On the digital services side, verified client reviews on the third-party platform Revyoos show 12 Google reviews with a perfect 5-out-of-5 rating. One verified review from Casey Woodburn (December 2026) specifically states that Maverick STR helped the owner beat the local market by 50% and increased direct bookings through an SEO strategy. That kind of outcome, market outperformance combined with reduced OTA dependency, is the core value proposition the company builds toward for every client.
For SEO and content marketing clients specifically, the company reports 3-5x monthly organic traffic growth within the first three months of engagement. That result is verifiable in principle because organic traffic is measurable, and the timeline aligns with what Google typically requires to index and rank new content at scale.
CEO Chase Gillmore has accumulated more than $400,000 in booked revenue in the last 12 months across the properties he manages personally, which provides a real baseline for the performance claims. He holds Superhost status on Airbnb, earned across more than 425 five-star reviews, and brings over 10 years of digital marketing experience to the operational model. At Maverick STR, this combination of hospitality operations and marketing strategy is what separates the company from property managers who are good at logistics but have no organic traffic or direct booking infrastructure.
How Does Maverick STR Compare to Large National Management Companies?
Maverick STR is a boutique, owner-operated STR management company, and understanding how it differs from national operators like Vacasa and Evolve is essential before you decide which model fits your situation. The comparison is not about who is objectively better; it is about which structure matches your property type, location, and goals.
National management companies offer scale. Vacasa, for example, manages thousands of properties across dozens of markets and has the operational infrastructure to handle large volumes efficiently. But scale creates distance. Owners with Vacasa often report slow communication response times, standardized pricing models that do not account for hyper-local market nuances, and a feeling that their individual property is one of many in a queue rather than a priority. Vacasa also typically charges 25-35% of booking revenue, which is substantially higher than Maverick STR's 15-20% range.
Evolve sits at the opposite extreme: a 10% fee that sounds attractive but reflects a very limited service scope. Evolve handles listing management and some guest communication, but cleaning coordination, maintenance responses, and on-the-ground logistics fall to the owner. For out-of-state owners or hosts who want a genuine operational handoff, Evolve is not a full-service solution.
Here is how the three models compare across key decision factors:
Factor | Maverick STR | Vacasa | Evolve |
Management fee | 15-20% | 25-35% | ~10% |
Local market expertise (Nashville/Charleston) | Deep, hands-on | Moderate, standardized | Limited |
Dynamic pricing | PriceLabs + human oversight | Proprietary algorithm | Basic automated pricing |
Direct booking website | Custom-built, SEO-optimized | None for individual owners | None |
SEO and content marketing | Full service, nationwide | Not offered | Not offered |
Cleaning and maintenance coordination | Full coordination | Full coordination | Owner-managed |
Service markets | Nashville, Charleston (local); nationwide (digital) | 70+ markets nationally | Nationwide |
The honest assessment: if you own a property in a market where Maverick STR does not offer local management, a national operator may be your only structured option for hands-on service. But if your property is in Nashville or Charleston, or if you need digital services like SEO and website development anywhere in the country, Maverick STR's boutique model delivers meaningfully more value per percentage point of revenue than either national alternative.
For a deeper look at how boutique management outperforms large franchises in local markets, the breakdown of why owners are leaving Vacasa and Evolve for local management is worth reading before you make a decision.
What Does the Maverick STR Onboarding Process Look Like?
The Maverick STR onboarding process moves a new property from initial contact to active listing management across a structured sequence of steps. Understanding this process is one of the most common questions prospective clients ask, and it is almost entirely absent from competitor content, so here is what to expect based on the company's published service framework.
Step 1: Discovery Call. The process begins with a consultation to assess your property's location, current performance (if already listed), target guest profile, and revenue goals. For Nashville properties, this includes a competitive market analysis of comparable listings in your specific neighborhood. For out-of-state owners, this call also covers how remote operational management works across Maverick STR's vendor network.
Step 2: Property Assessment and Listing Audit. If you have an existing listing on Airbnb or VRBO, Maverick STR audits it for title strength, photo ordering, description structure, amenity presentation, and pricing history. For new properties, this step focuses on setup: photography guidance, listing architecture, and the initial PriceLabs configuration for dynamic pricing.
Step 3: Listing Optimization and Platform Setup. Maverick STR rewrites titles, restructures descriptions to lead with the property's strongest amenities, establishes the pricing baseline using PriceLabs, and sets up platform integrations across Airbnb and VRBO. For clients who have purchased a direct booking website, this step also includes the technical setup and SEO configuration of the site. You can explore the direct booking website builder options to understand what that includes.
Step 4: Operations Handoff. For full-management clients, this is where Maverick STR takes over guest communication, cleaning vendor coordination, and check-in/check-out logistics. Smart lock configurations are updated, the guest portal through Happy Guest is activated, and the property goes live under professional management. Standard check-in time is 4pm; check-out is 10am.
Step 5: Ongoing Revenue Management and Reporting. After launch, Maverick STR continuously monitors market demand, local event calendars, and competitive set pricing to adjust nightly rates through PriceLabs. Owners receive performance reporting so revenue, occupancy, and ADR trends are transparent. The expectation is not just listing management; it is ongoing optimization toward the 90th percentile performance target.
What Technology Does Maverick STR Use?
Maverick STR's technology stack is built around PriceLabs as the primary dynamic pricing engine, combined with platform channel management across Airbnb and VRBO and a proprietary direct booking website architecture for clients who need an OTA-independent booking channel.
PriceLabs is the dynamic pricing tool the company uses for real-time nightly rate optimization. For owners evaluating this tool independently: PriceLabs uses market data, historical booking patterns, competitor rate monitoring, and local demand signals to recommend and auto-apply nightly rates. Where Maverick STR adds value on top of the software is the human oversight layer. An algorithm set to maximize revenue without context can price too aggressively during slow periods and create lengthy booking gaps. Maverick STR's revenue management team monitors performance patterns and overrides the algorithm when market conditions require a judgment call the software is not built to make.
For guest communication and operational management, the company uses the Happy Guest platform as a secure, app-free guest portal. Guests receive a digital portal with property information, local recommendations, and optional add-on upgrades without needing to download an application or create an account. This reduces friction at check-in and reduces the volume of repetitive guest questions the management team has to field.
The direct booking website architecture Maverick STR deploys for clients includes SEO-optimized page structure, PMS and booking engine integration, aggregated review widgets, property-specific pages, amenities sections, a local travel guide, and a blog setup configured for ongoing content marketing. The goal is a website that functions as an independent revenue channel, ranking on Google for destination-specific search queries and converting visitors into direct bookings without paying Airbnb's commission.
For owners interested in understanding which property management software and automation tools make the most sense for their operation size and budget, Maverick STR also offers technology consulting. The team has evaluated and deployed a range of STR tools across the managed portfolio, which means recommendations come from operational experience rather than vendor marketing. You can explore the broader landscape through resources like the top PMS integrations for short-term rentals to understand what the competitive landscape looks like in 2026.
Who Is Maverick STR Right For?
Maverick STR is the right fit for short-term rental owners who want performance above the market average, not just operational coverage. The distinction matters: some management companies are designed to keep your property running with minimal friction. Maverick STR is designed to make your property the top performer in its competitive set.
Specifically, the company is well-suited for five types of property owners:
Burned-out self-managing hosts in Nashville or Charleston. If you are spending 10-20 hours per week on guest communication, cleaner coordination, and pricing adjustments, you are running a business you did not intend to run. Maverick STR's full-service model is designed to take over every operational layer so the income stays yours and the time cost does not. The co-hosting and full management options let you choose how much control you want to retain.
Out-of-state investors with Nashville or Charleston properties. If you purchased a Nashville investment property from another state, you need a local team you can trust to handle maintenance emergencies, vendor relationships, and guest issues without calling you at 2am. Maverick STR's on-the-ground presence in Nashville covers this need. For investors still evaluating properties, the company's Nashville Airbnb management service includes market analysis that can inform purchase decisions before you sign.
STR owners anywhere in the U.S. who need a direct booking website or SEO strategy. If your property sits outside Nashville and Charleston but you are paying 3-15% in OTA commissions on every booking, a direct booking website with organic search traffic is the most sustainable revenue channel you are not using. Maverick STR's digital services are available nationwide, and the company has built 45+ direct booking websites for hosts and property management companies. Learn how vacation rental SEO for direct bookings works and whether your market supports it.
Co-hosts and property managers who need more clients. If you are building a co-hosting or property management business and relying on referrals to grow, you are at the mercy of word-of-mouth. Maverick STR's lead generation and website services are purpose-built for this audience. The company's co-host lead generation service builds the inbound pipeline that replaces referral dependency.
First-time hosts who want to launch correctly. Getting your first listing set up with the right title structure, photo order, pricing baseline, and guest communication system can mean the difference between an average first year and a breakout one. Maverick STR's onboarding process is designed to get new properties launched on a strong foundation rather than a default Airbnb template. For context on what a strong Nashville property portfolio looks like, the Nashville vacation rental properties Maverick STR manages are a direct reference for quality benchmarks.
Who is Maverick STR probably not right for? Owners who want the lowest possible management fee with minimal service depth, or investors in markets where the company does not yet offer local management and who are not interested in digital services. In those cases, a local property manager or a limited-service national operator may be a more pragmatic fit.
Frequently Asked Questions About Maverick STR
What is Maverick STR?
Maverick STR is a short-term rental management and marketing agency headquartered in Nashville, TN, led by CEO Chase Gillmore. The company offers full-service property management in Nashville and Charleston, SC, alongside nationwide digital services including revenue management, direct booking website design, SEO, and paid advertising for vacation rental owners across the United States.
How much does Maverick STR charge for property management?
Maverick STR charges 15-20% of booking revenue for full-service STR management. This percentage-of-revenue model aligns the company's earnings with your property's performance, meaning the management fee scales with results. Standalone services like direct booking website builds and SEO are priced separately from the management fee.
What cities does Maverick STR manage properties in?
Hands-on, full-service property management is available in Nashville, TN and Charleston, SC. For digital services including revenue management, SEO, website design, and paid advertising, Maverick STR works with STR owners nationwide. The company has also consulted on properties in Palm Springs, the Smoky Mountains, Hallandale Beach, and other vacation rental markets.
What results can I expect from Maverick STR?
Maverick STR reports that managed properties consistently perform in the 90th percentile of their local market, outperforming comparable listings by 30-50% on average. One verified client case saw a property originally projected at $60,000 in year-one revenue achieve $100,000 under Maverick STR management. SEO clients have reported 3-5x monthly organic traffic growth within the first three months, and a December 2026 verified review from Casey Woodburn confirms a 50% market outperformance result.
What is the difference between Maverick STR's co-hosting and full-service management?
Full-service management means Maverick STR takes over every operational layer, including guest communication, pricing, cleaning coordination, check-in logistics, and vendor management. Co-hosting is a middle-ground model where the owner stays involved in high-level decisions while Maverick STR handles the operational tasks that consume the most time. Both options are available for Nashville and Charleston properties; the right choice depends on how much involvement you want to retain.
Does Maverick STR build direct booking websites?
Yes. Maverick STR has built 45+ direct booking websites for hosts and property management companies. Each site includes SEO-optimized page architecture, PMS and booking engine integration, aggregated review widgets, a local travel guide, and a blog setup configured for content marketing. These websites are designed to rank on Google and convert organic traffic into commission-free direct bookings, reducing long-term dependence on Airbnb and VRBO.
What dynamic pricing tool does Maverick STR use?
Maverick STR uses PriceLabs as its primary dynamic pricing tool. PriceLabs adjusts nightly rates in real time based on market demand signals, competitor pricing, local event calendars, and seasonal patterns. Maverick STR layers human revenue management oversight on top of PriceLabs, overriding the algorithm when market conditions require a judgment call that automated pricing alone would miss.
How do I get started with Maverick STR?
The starting point is a discovery call through maverickstr.co, where the team assesses your property, current performance, and revenue goals. From there, Maverick STR conducts a listing audit or new-property setup, implements dynamic pricing, optimizes your OTA presence, and either hands off operations fully or configures a co-hosting arrangement depending on what you need. Most properties go through the initial setup process within a few weeks of onboarding.
Is Maverick STR the Right Partner for Your Rental?
Maverick STR is a focused, practitioner-led STR management and marketing agency that delivers real revenue outperformance for the property owners it serves. The 15-20% management fee is competitive against national alternatives, the PriceLabs-powered revenue management framework is proven, and the digital services infrastructure, including SEO, direct booking websites, and paid advertising, gives property owners a path to reducing OTA dependence that most boutique management companies simply cannot offer.
The company is not for everyone. If you own a property in a market where Maverick STR does not yet provide local management, or if you need nothing more than basic listing coverage at the lowest possible fee, there are other options worth considering. But for Nashville and Charleston owners who want a genuine performance partner, or for any STR owner who needs the digital infrastructure to compete independently of Airbnb's algorithm, Maverick STR's combination of on-the-ground management and nationwide digital services is a rare and valuable combination in 2026.
Start by reviewing their full service breakdown, client results, and current availability at maverickstr.co. The vacation rental marketing services page is a good entry point if your primary challenge is visibility and direct bookings rather than day-to-day operations.
If your Nashville or Charleston vacation rental is underperforming its potential, or if your direct booking website is invisible on Google, Maverick STR offers the combination of hands-on management and data-driven marketing that moves properties from average to 90th percentile performers. One recent client property hit $100,000 in year-one revenue against a $60,000 projection. That kind of result starts with a conversation at maverickstr.co.
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