Direct Booking Websites That Unlock OwnerRez
OwnerRez is one of the most reliable property management systems in the short-term rental industry, with deep API connections to Vrbo, Airbnb, Booking.com, and Google Vacation Rentals. Maverick STR builds the custom website layer that turns OwnerRez's booking engine and calendar data into a branded, search-friendly direct booking experience.
If you already run on OwnerRez, you have the infrastructure. We build the front door.
How We Integrate with OwnerRez
We connect to the OwnerRez API to pull property details, listing content, amenities, and calendar data directly into your website. This keeps property pages accurate without double-entry and ensures your site reflects the same data that feeds your OTAs.
OwnerRez has a powerful built-in booking engine with customizable rules, pricing, and payment processing. We design the frontend booking flow around that engine so guests get a branded, guided experience that still routes through OwnerRez's secure checkout and commission tracking.
Your website availability stays in sync with OwnerRez in real time. Rate rules, seasonal adjustments, and minimum stay requirements that you set in OwnerRez carry over to the direct booking experience automatically.
Our SEO content engine, inkSTR, can integrate with OwnerRez property data to generate location-specific articles, guest guides, and landing pages tied to your actual listings. Instead of generic travel blog posts, you get content that references your properties, your amenities, and your market.
For portfolios, we build custom search and filtering that routes guests to the right property based on location, dates, and guest count. The search results pull from OwnerRez-connected data so guests only see what is actually available.
What We Build for You
Custom Wix Studio or WordPress site designed around your portfolio brand
Property pages fed by OwnerRez API data with live availability
Direct booking flows that respect OwnerRez rate rules and payment settings
Local SEO landing pages and destination guides powered by inkSTR
Schema markup, GBP integration, and AI search optimization
Mobile-responsive design with conversion-focused layout
How It Works
1
API Connection
We request OwnerRez API access and map your property IDs to the site architecture.
2
Site Design
We build your branded frontend with property photography, local context, and booking CTAs
3
Booking Flow Wiring
Search, filtering, and property pages connect to OwnerRez's booking engine.
4
SEO Content Launch
inkSTR generates and publishes market-specific content based on your property data.
5
Ongoing Optimization
We monitor Search Console, adjust content strategy, and refine conversion paths monthly.
The Outcome
A direct booking website that leverages everything OwnerRez already does well, without accepting the SEO and design limits of a basic template. You keep your channel management, your commission tracking, and your calendar sync. We bring the branded experience and the organic traffic that fills it.
Book a call to scope your OwnerRez site build.
Frequently Asked
Questions
Yes, but we handle the setup. We work with your OwnerRez account to enable the correct API scopes for property data and calendar sync. For messaging integrations, we may need additional OAuth approval depending on your OwnerRez plan.
No. The website is a separate frontend that pulls from OwnerRez. Your Vrbo, Airbnb, and Booking.com connections stay exactly as they are. The site simply adds a direct booking channel you control.
Yes. We can rebuild your current OwnerRez-connected site on a custom platform with better SEO architecture, faster load times, and full content ownership.
We build multi-property search, filtering, and regional landing pages that scale. inkSTR can generate content for each market and property type automatically.
Why OwnerRez Operators Need a Custom Site
OwnerRez handles channel management, commissions, statements, and direct booking tools out of the box. But the default website options are limited when it comes to SEO depth, content flexibility, and brand differentiation. A custom site built by Maverick STR lets you keep OwnerRez running your operations while owning the traffic, the narrative, and the guest experience.
