How to Get More Co-Hosting Clients
- Chase Gillmore
- Jun 12
- 14 min read
Updated: Jun 17
Want more co-hosting clients? Start here.
To grow your co-hosting business, focus on four key areas:
- Build your reputation: Deliver great guest experiences, maintain high property standards, and use testimonials or reviews to showcase your expertise.
- Target property owners: Network in local groups, collaborate with professionals, and create a strong online presence to connect with property owners who need help.
- Offer tailored services: Customize your co-hosting packages to meet each owner's needs, from basic guest communication to full property management.
- Use technology and marketing: Leverage property management software to streamline tasks and invest in SEO, social media, and personalized outreach to attract clients.
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These strategies will help you stand out, attract more clients, and grow your co-hosting business effectively.
How to Attract and Land Your Next Airbnb Co-Hosting Client
What Co-Hosts Do and Market Demand
A co-host takes care of the day-to-day operations for property owners, ensuring both the property and guest needs are managed seamlessly. This includes creating compelling property descriptions, setting house rules, and managing bookings across platforms. Co-hosts are also responsible for updating calendars and pricing to maximize occupancy and revenue, handling guest inquiries, and maintaining communication throughout each stay. They prepare properties for arrivals, greet guests, resolve any issues during their stay, and coordinate cleaning and maintenance. Additionally, they restock supplies, conduct property inspections, write guest reviews, and provide detailed house manuals, often featuring local recommendations. For these services, co-hosts typically charge 10–20% of the rental income, with fees reaching up to 25% for full-service management. This level of involvement ensures a smooth experience for guests while optimizing the property’s performance.
How Co-Hosting Benefits Property Owners
By handling these responsibilities, co-hosts offer property owners a significant advantage: less operational stress. Owners can step away from the daily grind of managing their properties while still maintaining overall control. This setup allows them to enjoy passive income without the constant demands of guest communication and property oversight.
Guest satisfaction also tends to improve under a skilled co-host. With their local knowledge, co-hosts can enhance the guest experience by offering tailored recommendations and resolving issues quickly. In fact, properties managed with co-hosting often see up to 30% higher occupancy rates.
Co-hosts also bring expertise in pricing strategies, multi-platform distribution, and navigating complex regulations like tax compliance and payment processing. Their flexible approach allows property owners to select only the services they need, ensuring they maintain significant control over their investments.
Market Growth Creating Co-Hosting Opportunities
The co-hosting market has seen rapid expansion, creating new opportunities for service providers. As of Q4 2024, Airbnb’s co-hosting network includes over 15,000 co-hosts managing more than 100,000 listings. Additionally, research shows that more than 40% of hosts would consider listing additional properties if they had professional support.
Co-hosting standards are impressively high. On Airbnb, co-hosts boast an average rating of 4.86 stars, outperforming the 4.62-star average of larger property management companies. Several trends are fueling the demand for co-hosting services. In 2025, the U.S. short-term rental supply is expected to grow at a slower pace, giving existing hosts more pricing power and making professional management even more appealing. There’s also a shift toward smaller markets, driven by factors like climate change and changing regulations, which are encouraging investments in rural areas and smaller cities. Larger vacation rentals, such as multi-bedroom properties, are also contributing to market growth, as these properties command higher occupancy rates and daily rates. Managing these premium properties requires a higher level of expertise, creating more opportunities for professional co-hosts to deliver outstanding guest experiences.
With local regulations becoming increasingly complex, property owners are turning to co-hosts for help with compliance, accounting, and administrative tasks. Co-hosts who can provide comprehensive solutions to these challenges are well-positioned to thrive in this evolving market.
Building Your Reputation to Get More Clients
Your reputation is the cornerstone of trust and a magnet for new clients. By consistently delivering results and showcasing your success, you not only ensure guest satisfaction but also open doors to more co-hosting opportunities. A solid reputation is your best asset in this business.
Providing Great Guest Experiences
Guest satisfaction is the bedrock of your co-hosting reputation. Every positive experience reinforces trust and demonstrates your ability to deliver results.
Start with clear and attentive communication. Prompt responses to guest inquiries and proactive updates show both guests and property owners that you’re reliable and professional.
Maintain impeccable property standards. Regular cleanings and inspections can prevent problems before they arise, sparing you from negative reviews that could hurt both your reputation and your client’s income.
Small touches, like welcome baskets or local guides, can elevate the guest experience. These thoughtful additions often lead to glowing reviews that highlight your attention to detail.
When issues arise, address them quickly and follow up after checkout to ensure they’ve been resolved. This reassures property owners that you’re as invested in their reputation as your own.
Consider using guest experience software to automate tasks like check-in instructions and local recommendations. This lets you streamline operations while focusing on delivering a personal touch, ensuring consistency across all properties.
Outstanding guest experiences naturally translate into positive reviews, helping to solidify your professional reputation and attract more clients.
Using Testimonials and Reviews
Testimonials are a powerful tool for building trust. Research shows that 77% of consumers rely on ratings and reviews when making decisions, and 69% feel more confident about a business when reviews highlight positive experiences. For co-hosts, glowing testimonials can directly lead to new client opportunities.
Ask for testimonials after particularly positive interactions. Make it easy for clients to provide feedback by offering multiple formats - short written statements, video testimonials, or answers to specific questions. Video testimonials are especially effective; 64% of consumers say they help influence purchasing decisions.
"When you say it, it's marketing. When your customers say it, it's evidence. Video testimonials in particular are an effective way to build trust with buyers. Try and figure out what your buyers biggest 'objections' are during your sales process, and address those questions from the voice of the customer." – Sam Shepler, CEO at Testimonial Hero
Showcase a variety of testimonials to highlight different strengths. One might focus on your communication skills, another on your ability to increase bookings, and a third on your problem-solving abilities. Display these testimonials strategically on your profile or marketing materials, especially near points where potential clients make decisions.
Guest reviews can also be a valuable resource. With permission, quote portions that emphasize your strengths in property management, cleanliness, or communication. This reinforces your expertise and professionalism.
When faced with negative feedback, handle it with transparency and professionalism. Use criticism as a chance to show your commitment to improvement. Reach out with a solution, and if the issue is resolved, ask the client if they’d be willing to share an updated review.
Building a strong reputation takes time and consistent effort, but the rewards - more clients and a thriving co-hosting business - are well worth it. Strong testimonials and reviews can be the key to unlocking your full potential in this competitive field.
Finding Leads and Reaching Out to Property Owners
If you want to grow your co-hosting business, the secret lies in consistently connecting with property owners who need your help. Here’s how to streamline your efforts and find the right clients.
Finding the Right Property Owners
A great way to start is by focusing on property owners actively looking for co-hosting support. Did you know that over 40% of hosts say they’d list more properties if they had assistance? That’s a big pool of potential clients waiting for someone like you to step in.
Look for FSBOs and FRBOs - these are property owners who are already managing sales or rentals on their own. In 2024, FSBOs made up 6% of home sales, with a typical sales price of $380,000. They’re independent but might lack the time or expertise to handle short-term rental management, making them ideal candidates for your services.
Join local Facebook groups where property owners share their experiences and challenges. Groups dedicated to Airbnb hosting, local housing markets, or specific communities are goldmines for finding engaged property owners.
Collaborate with local professionals like mortgage brokers, home inspectors, and interior designers. These experts often work closely with property owners and investors who might need co-hosting services. Building these partnerships can lead to warm referrals that are easier to convert into clients.
When scouting for clients, prioritize properties with strong earning potential. These not only make your job more rewarding but also increase the likelihood of securing referrals.
Don’t forget your digital presence. A well-designed, SEO-friendly website can attract property owners actively searching for co-hosting services. Inbound leads from your site are often more targeted and reliable than cold outreach. Plus, exclusive leads - those who reach out directly to you - are particularly valuable because they’re already interested in working specifically with you.
Creating Personalized Outreach Messages
Generic messages rarely work. Personalized communication, on the other hand, can make a big difference. For instance, emails with personalized subject lines see open rates jump by 26%, and click-through rates increase by 14%.
Once you’ve identified quality leads, your outreach should reflect their specific needs.
Start with property-specific details. Mention unique features, recent sales, or local trends tied to their property. Showing that you’ve done your homework helps your message stand out.
Leverage dynamic fields to include personal touches like their name, property address, or relevant market insights. Segment your outreach by factors like location or property value to make your messaging even more targeted.
Use a warm and personalized greeting to kick things off. Briefly explain the value you bring and end with a clear call-to-action, making it easy for them to take the next step.
Follow up thoughtfully. Instead of being pushy, use follow-ups to offer additional value. Share market trends, revenue-boosting tips, or examples of how you’ve helped similar properties succeed. Emails with personalized content see 29% higher open rates compared to generic ones.
Tailoring Your Services to Each Client
Property owners come with varying levels of expertise and preferences for involvement. Adjusting your services to meet their unique needs is a smart way to build long-term, successful partnerships.
One of the biggest strengths of co-hosting lies in its flexibility. Instead of offering rigid, one-size-fits-all packages, you can focus on the specific tasks that each property owner needs help with. This tailored approach not only adds value but also sets the foundation for clear communication and well-defined responsibilities.
Main Co-Hosting Tasks and Responsibilities
Co-hosting involves a range of responsibilities that can be customized to align with what each owner prefers. The goal is to focus on tasks that bring the most value to them.
Here’s a breakdown of the primary responsibilities:
- Guest-facing tasks: These include managing communication from the first inquiry to check-out, handling reservations, coordinating check-ins, and providing ongoing support throughout the guest's stay.
- Property management duties: Keeping the rental running smoothly is key. This involves updating calendars and pricing, scheduling cleanings, restocking supplies, and conducting property inspections.
- Administrative work: Tasks like managing listings across platforms, writing guest reviews, ensuring compliance with local regulations, and coordinating maintenance fall under this category.
Typically, co-hosting fees range between 10% and 30% of the booking revenue. The percentage depends on how extensive your services are and the level of involvement required.
Creating Flexible Service Options
As your relationship with property owners develops, being adaptable to their changing needs becomes essential. Offering flexible service packages helps you cater to their evolving requirements.
Start with a discovery conversation to understand their specific situation. Ask about the tasks they enjoy managing and the ones they find challenging or time-consuming.
Offer tiered service levels to give owners the freedom to choose how involved they want to be. For instance, a basic package might cover guest communication and check-in coordination, while a more comprehensive option could include everything from optimizing listings to full-scale operational management.
Many successful co-hosting models also provide à la carte services, such as leasing, maintenance, inspections, or other specialized support. This allows property owners to pick and choose what they need while giving them the flexibility to adjust as circumstances shift.
Clearly outline responsibilities in your agreements. Specify exactly what you’ll handle and what remains the owner’s responsibility. Include details on communication expectations, decision-making processes, and how any changes to the arrangement will be managed.
Leave room for customization beyond standard packages. For example, an owner might prefer to handle guest reviews themselves or need more help during busy seasons but less during quieter times.
Leverage technology to streamline flexibility. Use tools that allow you to set permissions and workflows tailored to each property, ensuring your role aligns perfectly with the owner’s requests.
Finally, regular check-ins are crucial. They help ensure your services continue to meet the owner’s needs. As their experience grows or their situation changes, they may want to adjust the tasks you manage. This kind of adaptability strengthens your co-hosting relationships and reinforces your role as a reliable partner in their success.
Using Technology and Marketing to Grow Your Business
Leveraging technology and smart marketing strategies can help you scale your co-hosting business effectively. By combining advanced tools with targeted outreach, you can streamline operations and attract more property owners who need your expertise.
Using Property Management Software
Property Management Systems (PMS) are essential for running a smooth co-hosting operation. These platforms centralize crucial tasks like guest communication, owner reporting, and scheduling, making it easier to manage multiple properties without getting bogged down in admin work.
One major advantage of PMS is automation. For example, systems like iGMS can automate up to 70% of guest interactions, saving hosts a significant amount of time - time that can be redirected toward acquiring new clients or improving services. A good PMS also consolidates various tasks, including listing management, maintenance scheduling, and financial reporting, into one easy-to-use dashboard. This organization not only simplifies your workload but also conveys professionalism, building trust with property owners.
When choosing a PMS, focus on your specific challenges. If financial reporting is a headache, opt for software with automated summaries and performance analytics. If scheduling is your bottleneck, prioritize platforms with robust task management features. Many PMS tools also integrate seamlessly with other systems like online travel agencies, dynamic pricing tools, and even smart lock systems.
Take advantage of free trials or demos before committing. Reputable platforms often allow you to test their features, giving you a chance to see how well they fit into your workflow. The difference between basic tools that only sync calendars and advanced platforms that fully integrate rates, rules, and messages through APIs can be a game-changer.
While technology helps you work smarter, marketing ensures you connect with the right property owners.
Marketing to Get More Visibility
With efficient operations in place, marketing becomes your tool for expanding your reach. A well-rounded marketing strategy not only boosts visibility but also helps you stand out to property owners looking for co-hosting services.
Search engine optimization (SEO) is a cornerstone of long-term visibility. By creating content that addresses property owners' concerns - such as maximizing rental income or dealing with challenging guests - you can attract organic traffic and establish yourself as a trusted expert.
"The real key to modern SEO is to always focus on the value; if you build with value, they will come." - Elisa Montanari, Head of Organic Growth @ Wrike
Social proof plays a powerful role in building trust. For instance, Airbnb co-hosts have an average rating of 4.86 stars, compared to 4.62 for larger property management companies. Highlighting testimonials, case studies, or specific results like increased occupancy rates can reinforce your credibility.
Personalized outreach can set you apart from competitors. Instead of generic messages, tailor your approach by referencing recent property reviews, local market trends, or even achievements like a client’s Superhost status. This level of detail shows genuine interest and makes your pitch more compelling.
Getting involved in your local community is another effective strategy. Sponsor real estate events, attend property owner meetups, or host workshops on short-term rental management. These activities not only build relationships but also position you as a knowledgeable local resource.
Collaborating with complementary businesses can also expand your reach. Partner with interior designers, photographers, or local experience providers to host joint events, which often draw more attendees - up to 35% more compared to solo-hosted events.
Digital advertising offers precise targeting. Platforms like Facebook and Google allow you to focus on property owners based on criteria like ownership status, income level, or interest in real estate investing. This ensures your marketing dollars are spent efficiently.
Lastly, encourage your team to share company updates and success stories on their personal social media accounts. This kind of employee advocacy adds an authentic touch that resonates with potential clients.
Conclusion: Main Steps to Grow Your Co-Hosting Business
Growing a thriving co-hosting business involves focusing on four essential areas: building your reputation, targeted outreach, customizing services, and leveraging technology. Together, these strategies create a solid foundation for sustained growth by fostering trust and driving client satisfaction.
Reputation is the backbone of your co-hosting success. A strong reputation attracts referrals and repeat business, which are crucial for long-term growth. Providing top-notch service and maintaining spotless properties help solidify trust with clients. Simple, thoughtful touches can set you apart from competitors. Highlight glowing reviews and address feedback promptly to show your dedication to quality.
Personalized outreach turns prospects into loyal clients. Instead of sending out generic messages, take the time to understand each potential client’s specific needs. This approach resonates deeply, given that 76% of consumers report frustration when brands fail to provide tailored experiences. Engaging with property owners on social media before reaching out can create authentic connections that lead to meaningful partnerships.
Customizing your services ensures that every client gets exactly what they need. Offering flexible options allows you to cater to varying budgets and property requirements. As STR expert GetRachelRay notes:
"Every property differs, so I focus on what makes yours stand out"
This approach not only increases client satisfaction but also builds loyalty over time.
Technology integration takes these efforts to the next level. Using tools like property management software can automate guest communications, giving you more time to focus on growing your business. Pair this with SEO-driven content and targeted digital advertising to amplify your reach and streamline your operations. Technology acts as a force multiplier, helping you achieve more with less effort.
FAQs
What are the best ways to connect with property owners and grow my co-hosting client base?
To expand your co-hosting client base, focus on creating genuine connections with property owners through a mix of online and in-person approaches.
Leverage social media platforms like Instagram and Facebook to highlight your expertise in short-term rental management. Post helpful tips, share success stories, and offer a behind-the-scenes look at your work. Engaging content like this not only grabs attention but also builds trust with potential clients. Authentic interactions in the comments or direct messages can further strengthen these connections.
On the other hand, don’t underestimate the power of local networking events. Real estate meetups or property management groups are great places to meet property owners in person. These events give you the chance to have meaningful conversations, understand their challenges, and explain how your co-hosting services can help them boost their rental income.
Blending an active online presence with face-to-face networking is a powerful way to grow your client base and position yourself as a reliable co-hosting expert.
How can I use technology to grow my co-hosting business and attract more clients?
How Technology Can Boost Your Co-Hosting Business
If you're looking to expand your co-hosting business and attract more clients, technology can be a game-changer. Start by incorporating digital tools like custom guidebooks to enhance guest communication. These guidebooks allow you to share essential information - like check-in instructions, local recommendations, and house rules - in a clear, organized format. Not only do they make life easier for your guests, but they also contribute to better reviews and higher chances of repeat bookings.
Another way to streamline your operations is by using collaboration software. Tools like Asana or Todoist are excellent for managing tasks and keeping your team on the same page. These apps help ensure that everything runs smoothly, from maintenance schedules to guest check-ins, improving both efficiency and service quality. By leveraging these tools, you'll not only impress potential clients but also strengthen your reputation in the co-hosting world.
What are the advantages of offering customized co-hosting services to property owners?
Providing personalized co-hosting services to property owners comes with several clear benefits. For starters, it enables a more tailored approach to property management. Unlike traditional agencies that handle numerous properties at once, co-hosts can focus on a smaller number of rentals. This extra attention often leads to improved guest experiences, higher satisfaction ratings, and, in turn, increased bookings and revenue for the property owner.
Another advantage is the flexibility and control it offers to property owners. They can select the specific services they want while remaining actively involved in the management process. This collaborative setup not only saves time but also ensures the property is managed according to their preferences and standards. In short, personalized co-hosting services can streamline operations, elevate guest satisfaction, and boost profitability for property owners.
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