How to Build a Website For Your Airbnb Co-Hosting Business

Chase Gillmore
4 days ago
12 min read

Want to grow your Airbnb co-hosting business? Start with a professional website.

A website helps you connect with property owners, showcase your services, and stand out in a competitive market. Here’s why you need one and how to get started:

Why You Need a Website: Over 40% of Airbnb hosts would list more properties if they had management help. A website lets you highlight your expertise, from guest communication to pricing optimization.
Best Platforms to Use: Popular options include WordPress, Squarespace, Wix, and Webflow. Each has pros and cons, but tools like Maverick STR are tailored for short-term rental professionals.
Key Pages to Include: Your site should have a Home Page (value proposition and CTAs), Services Page (pricing and offerings), About Page (your story and credentials), Testimonials Page (client success), and Contact Page (easy ways to reach you).
Essential Tools: Add booking engines, management tools, and secure payment options to streamline operations and build trust.

Quick Comparison

Platform	Monthly Cost	Ease of Use	Customization	Best For	Key Limitations
WordPress	$4–$45	Moderate	Excellent	Full control	Requires technical knowledge
Squarespace	$12–$40	High	Good	Design-focused businesses	Limited third-party integrations
Wix	$14–$39	Very High	Moderate	Quick setup needs	Slows with complex features
Webflow	$12–$36	Low	Excellent	Pixel-perfect control	Steep learning curve

A well-designed website is your lead-generation powerhouse. Start building yours today to attract clients and grow your co-hosting business.

Choosing the Right Website Platform

Picking the right platform for your co-hosting website can make or break your online presence. With around 150 million active users and over 7.7 million active listings worldwide, the competition is intense. Your website not only needs to stand out visually but also be functional enough to support the demands of a growing co-hosting business. This decision is critical.

You’ll want a platform that strikes a balance between being easy to use and offering powerful features. It should showcase your skills in guest communication, dynamic pricing, and maintenance coordination.

Platform Comparison

When comparing website builders, focus on four key factors: ease of use, customization options, cost, and scalability. Here’s how some popular platforms stack up for co-hosting businesses:

Platform	Monthly Cost	Ease of Use	Customization	Best For	Key Limitations
WordPress	$4–$45	Moderate	Excellent	Those who want full control	Requires technical knowledge
Squarespace	$12–$40	High	Good	Design-focused businesses	Limited third-party integrations
Wix	$14–$39	Very High	Moderate	Quick setup needs	Slows with complex features
Webflow	$12–$36	Low	Excellent	Pixel-perfect control	Steep learning curve

WordPress offers unmatched flexibility with access to thousands of plugins for booking management, SEO, and guest communication tools. However, you’ll need to handle updates, security, and hosting yourself.

Squarespace is known for its sleek templates and easy-to-use interface, making it a great option for launching a professional-looking site quickly. Its downside? It doesn’t integrate well with specialized co-hosting tools you might need as your business grows.

Wix simplifies the setup process with its drag-and-drop editor, making it ideal for beginners. But as you add more features, your site’s performance could slow down, which might hurt your search rankings.

Webflow offers designer-level control without requiring coding skills. That said, its steep learning curve can be a hurdle, especially if you’re trying to scale quickly.

While these platforms cater to general needs, they often fall short when it comes to features tailored for short-term rental professionals.

Benefits of Maverick STR's Website Builder

Generic website builders often miss the mark for co-hosting businesses. That’s where Maverick STR’s website builder comes in, designed specifically with short-term rental professionals in mind.

This platform integrates seamlessly with major booking channels like Airbnb, Vrbo, and Booking.com. It also automates pricing adjustments based on market trends, seasonal demand, and local events - all from a single dashboard.

Administrative tasks are another area where this platform excels. You can set service rates, manage offerings (like guest communication or cleaning coordination), and even create detailed co-hosting agreements to clarify roles and compensation.

Need help with guest communication? Maverick STR has you covered with built-in automation tools. You can set up personalized message templates and automated responses, ensuring timely communication - a key factor in keeping guests happy and property owners confident.

For those managing multiple properties, the platform includes task delegation tools with customizable access levels for your team. Whether you’re assigning cleaning duties or scheduling guest check-ins, you’ll maintain oversight while scaling your operations.

Additional features include review management and listing optimization tools to help you gather guest feedback and improve your visibility across platforms. Everything is designed to grow with your business, offering solutions tailored for the U.S. market, from payment processing to compliance with local business regulations.

Designing Key Website Pages

Every page on your website plays a crucial role in building trust and turning visitors into clients. Property owners should quickly grasp what you offer and how they can get started.

Home Page: Making a Strong First Impression

Your home page is your chance to grab attention right away. Start with a clear, specific value proposition that speaks directly to property owners' needs. Skip the vague phrases and instead explain exactly how your services can boost Airbnb revenue and simplify operations.

Use strong, action-oriented call-to-action (CTA) buttons. Replace generic text like "Learn More" with direct commands such as "Get Your Free Revenue Analysis" or "Schedule Your 15-Minute Consultation." Place these CTAs prominently on the page and repeat them as needed to encourage action.

Add credibility by showcasing social proof. Highlight key metrics, like the number of properties you manage, total revenue generated, or your average occupancy rates. These numbers provide tangible evidence of your success.

Finally, include a brief overview of your services to build further trust and encourage visitors to explore more.

Services Page: Display Your Offerings

Organize your services so property owners can quickly find what they need. Structure your offerings into clear categories, such as Full Co-Hosting, Property Management, and Consulting Services. Under each category, break down the specific tasks and include pricing in U.S. dollars.

For example:

Full Co-Hosting: Mention that the fee is typically a percentage of gross revenue and outline services like guest communication, cleaning coordination, and pricing optimization.
Property Management: Explain how pricing might vary based on property size or location, and be upfront about any additional fees, such as charges for deep cleaning or key exchanges.
Consulting Services: Clearly define what’s included and how it differs from other offerings.

When describing property management services, use precise measurements familiar to U.S. property owners. For instance, instead of saying "small properties", specify details like "properties under 1,200 square feet" or "studio and one-bedroom units." This helps owners quickly identify the service tier that fits their needs.

About Page: Build Trust Through Your Story

Your About Page should reinforce the promises made on your home page by sharing your track record and expertise. Be specific about your experience in the short-term rental market. For instance, instead of saying, "I have experience", write something like, "I’ve managed short-term rentals since 2019, helping property owners increase their revenue by an average of 25%."

Include relevant certifications, such as Airbnb Superhost status, real estate licenses, or property management training. Highlight your local knowledge by mentioning neighborhoods you serve, seasonal trends you’ve observed, or events that boost bookings in your area.

Adding a professional photo and personal details (without oversharing) can make your story relatable and trustworthy.

Testimonials Page: Show Client Success

Your testimonials page should focus on results. Include feedback that highlights measurable improvements, such as increased monthly revenue or better occupancy rates after clients used your services.

Organize testimonials by service type or property category so visitors can easily find stories that resonate with their situation. For example, you might feature feedback from first-time hosts, experienced investors, or out-of-state property owners.

Include dates in the MM/DD/YYYY format to give testimonials a sense of timeliness.

Contact Page: Make Getting in Touch Simple

Your contact page should make it easy for property owners to reach you. Offer multiple contact methods, including:

A clickable U.S.-formatted phone number (e.g., 555-123-4567)
A professional email address
A streamlined contact form with fields for name, email, phone number, property address, and hosting status

Display your business hours clearly, accounting for time zones if you serve multiple regions. If your services focus on a specific area, include a map that highlights key neighborhoods, landmarks, or zip codes you cover.

Lastly, set clear expectations for response times. For example, you might say, "We respond to all inquiries within 4 business hours" or "Expect a callback within 24 hours." This reassures potential clients of your commitment to prompt communication.

Adding Booking and Management Tools

Transform your website into a powerful business hub by incorporating booking and management tools. These tools not only simplify client interactions but also help streamline your day-to-day operations.

Adding Booking Engines and Tools

Direct booking engines allow property owners to book consultations or request quotes online, making the process seamless and efficient.

Incorporate calendar widgets to schedule consultations, walkthroughs, or check-ins. Ensure dates are displayed in the MM/DD/YYYY format and times follow the 12-hour clock with AM/PM for clarity. During the booking process, gather key details like the property address, hosting status, number of bedrooms and bathrooms, and square footage. This information ensures accurate quotes and better preparation.

As your business grows, channel management tools become indispensable. These systems consolidate all client listings into a single calendar, automatically syncing bookings across platforms. This not only prevents double bookings but also keeps availability up-to-date without requiring manual adjustments.

For more advanced needs, management features can further enhance your efficiency and organization.

Streamlining Operations with Maverick STR

Once booking integrations are in place, platforms like Maverick STR can take your operations to the next level by automating repetitive tasks. From booking confirmations to check-ins and owner reporting, these tools save time and reduce administrative burdens.

The platform’s enhanced reporting features provide valuable insights, such as occupancy rates, revenue trends, and market comparisons. These detailed reports help property managers justify their fees and showcase the value they bring to clients.

Maverick STR also includes an inventory management system that tracks supplies and maintenance schedules across multiple properties. Automated alerts ensure you're always on top of maintenance needs and stock replenishment, which is crucial when managing several properties.

Additionally, vendor communication tools simplify coordination with service providers like cleaners and maintenance teams. Assign tasks based on bookings, monitor progress, and get notifications when jobs are completed - all without the hassle of phone calls or texts.

Secure Payment Options

Integrating secure payment gateways is essential to ensure smooth and trustworthy transactions. Choose gateways that comply with U.S. data privacy standards and accept major payment methods like Visa, MasterCard, American Express, Apple Pay, and Google Pay.

Offering multiple payment options reduces friction during transactions, making it easier for clients to complete payments. Be upfront about any processing fees - clearly state whether they’re included in your service charges or added as a separate transaction fee.

To enhance security, implement measures like address verification and CVV checks. These add an extra layer of protection for high-value transactions and recurring payments while keeping the process straightforward for legitimate clients.

For clients seeking quick payment processing, consider Fast Pay options. These services, offered by various payment processors, typically charge around 1.5% per transaction (capped at $15), providing a convenient solution for immediate transactions.

Building Credibility and Converting Clients

Once your booking and management tools are in place, the next step is establishing trust with potential clients. Credibility plays a huge role in turning curious visitors into committed clients. The right trust signals can bridge the gap between someone browsing your website and someone signing a contract.

Adding Testimonials and Trust Badges

Testimonials are a powerful way to showcase your success and reliability. Including first names, last initials, and even client photos can make these endorsements feel more personal and authentic. Adding details like the type of property or location also helps potential clients visualize how your services could benefit them.

"Sarah M. from Austin, Texas: 'Our downtown condo's occupancy jumped from 60% to 85% in three months with Maverick STR, saving us over 10 hours weekly with automated messaging.'"

Encourage your clients to share their full stories, focusing on specific benefits like increased revenue, time saved, or better guest ratings. Combining these personal anecdotes with measurable results can make your testimonials even more convincing.

Another way to build trust is by displaying well-known trust badges. These could include certifications from the Better Business Bureau, SSL certificates, or logos from major payment security providers. Place them strategically near contact forms or pricing details to reassure visitors. Regularly update testimonials by rotating featured reviews or adding fresh ones to show that your business is active and consistently delivering results.

Showing Industry Affiliations and Certifications

Certifications and affiliations are another way to establish credibility. Display these prominently on your website - whether in the footer, on your About page, or near contact forms. For instance, being a member of the Vacation Rental Management Association (VRMA) signals that you follow industry best practices and stay committed to professional growth.

Highlighting local associations, such as regional real estate or property management groups, can demonstrate your expertise in specific markets. Additionally, make sure to showcase any necessary business licenses, permits, or insurance certifications. If you’ve earned badges from platforms like Airbnb (e.g., Superhost status) or VRBO (e.g., Premier Partner designation), these can further validate your reputation for excellent service.

Consider creating a dedicated "Credentials" or "Why Choose Us" section on your website. This space can educate property owners about your qualifications and the advantages of working with a professional co-host, helping to turn trust into action.

Conclusion: Launching Your Co-Hosting Website

Creating a professional co-hosting website involves selecting the right platform, designing key pages, integrating essential tools, and building trust with potential clients. Now it’s time to turn those plans into action and get your site live.

The potential in co-hosting is enormous. By Q4 2024, Airbnb's co-hosting network had grown to include over 15,000 co-hosts managing more than 100,000 listings. Even more striking, over 40% of hosts have indicated they’d list additional properties if they had support. That’s a huge audience actively in need of the services you can provide.

Your website serves as the centerpiece of your business. It sets you apart in a competitive space, showcasing your professionalism and expertise compared to individual co-hosts. For property managers, this is an opportunity to highlight your strengths - whether it’s communication, data analysis, or operational efficiency - and compete on the value you deliver, rather than just pricing.

"The question isn't whether property managers should engage with Airbnb's co-hosting network - it's how quickly you'll capitalize on it before your competition does." - Abigail Singer

Before you launch, double-check every detail. Test forms, confirm contact information is easy to find, and consider asking friends or peers to review your site. A fresh pair of eyes can catch issues you might have overlooked.

If you want a smoother path to success, Maverick STR offers solutions to simplify the entire process. From building your site to managing your co-hosting portfolio, their tools allow you to focus on what matters most: delivering top-notch service to property owners while the technology handles the logistics.

Your website is just the starting point. Once live, it becomes a professional platform to draw in clients, highlight your skills, and grow your co-hosting business in a market where demand is clearly outpacing supply. Take the leap - launch your co-hosting website today and start turning visitors into loyal clients.

FAQs

What makes Maverick STR a better choice for building a website for my Airbnb co-hosting business?

Maverick STR is purpose-built for Airbnb co-hosting businesses, offering specialized tools that generic website builders just can't compete with. It provides features like revenue management, marketing support, and direct integration with key listing tools such as calendars and messaging. These tools are designed to simplify property management and make running your business smoother and more efficient.

What sets Maverick STR apart is its exclusive focus on the vacation rental industry. It delivers expert solutions aimed at improving occupancy rates and boosting income. By addressing the specific needs of co-hosting businesses, it ensures you have everything required to grow your business and stand out in the competitive short-term rental market.

How can I create a website for my Airbnb co-hosting business that attracts property owners and sets me apart?

To help your website attract property owners and stand out, focus on a clean, professional design that's easy for visitors to navigate. Dedicate specific pages to showcase your main services, such as property management, guest support, and listing optimization. Adding client testimonials can go a long way in building trust and demonstrating your credibility.

Include practical features like contact forms for quick communication and booking tools to simplify processes. Use high-quality images, write clear and engaging service descriptions, and create a compelling 'About Us' page that highlights your expertise and deep understanding of the local market. Don't forget to optimize your site for search engines (SEO) to boost visibility and connect with more property owners in your area.

What tools and features should I add to my Airbnb co-hosting website to improve efficiency and build client trust?

To make your Airbnb co-hosting website stand out and build trust, it's essential to incorporate tools and features that simplify operations and instill confidence in potential clients. Start with dynamic pricing tools to adjust rates based on market trends and demand. This ensures your clients' properties remain competitively priced without constant manual updates. Pair that with channel management software, which syncs calendars and listings across platforms, reducing the risk of double bookings and streamlining your workflow.

Another must-have is automation tools for guest communication. These tools help you send prompt, professional responses, improving guest satisfaction and reinforcing your reliability. On top of that, showcasing testimonials, detailing your services clearly, and including an intuitive contact form can make your website more approachable and credible. By combining these elements, you'll create a site that not only looks polished but also actively supports the success of your co-hosting business.